In this uncertain global socio-political and inflation pressurised world, buyer-sellers’ priorities and interactions have and will continue to change.  Gartner research predicts that non-digital interactions between buyers and sellers in the next 3 – 5 years will account for only 20% of the buyers’ journey. 

Consider this and the impact that 75% of B2B companies’ highest priority is to close more deals and that 67% of deals are lost because they are not properly qualified before initiating the sales process.

How important is your CRM system to your business? Are you getting a proper ROI on your investment, do you have 90+% user adoption as well as data quality? 

This is a story about how certain people in organisations want to keep seeing shiny and flickering lights in their on-premise server rooms. While sales leaders were not able to get a single or trustworthy CRM-based view of their customers, nor a single CRM dashboard of how sales was performing, let alone what the sales forecast looked like across all geographies.