This simple and possibly overused analogy contains more than an element or two of truth! Consider for a moment, All Blacks, 49ers or Manchester United athletes. They dedicate days, weeks, months and even years perfecting their knowledge and skill to compete. The driving ambition is to embed every aspect of the game plan into their DNA so that their body and mind executes flawlessly.

In this uncertain global socio-political and inflation pressurised world, buyer-sellers’ priorities and interactions have and will continue to change.  Gartner research predicts that non-digital interactions between buyers and sellers in the next 3 – 5 years will account for only 20% of the buyers’ journey. 

Consider this and the impact that 75% of B2B companies’ highest priority is to close more deals and that 67% of deals are lost because they are not properly qualified before initiating the sales process.