COVID 19 - Virtual Selling - the new normal

How will your team perform?

Face to face selling in a B2B world has been the cornerstone of opportunity development for revenue retention and growth.  Sure, online and telesales have steadily increased as a sales channel but COVID 19 has accelerated a paradigm shift to the point where the new normal will bring – the decline of face to face selling and the emergence of virtual selling. 

As you ponder this, you are probably struggling with how to balance, realign, upskill and deploy the sales effort to retain and grow revenue, increase market share and keep customers happy.    This transformation is not simple and will not be enacted overnight.  

There are numerous pulleys and levers to consider.  In fact, there are 20 key components that that will drive sales effectiveness and outcomes in the new paradigm of virtual selling – regardless of your industry, location or company size.

The challenge of most business owners and sales leaders is how are we tracking against these and if we need to pivot for this change which component(s) need attention first.  How does your company perform? Get a view to lay the trajectory for change through the Sales Effectiveness Diagnostic.