Methodology

 
 

The Four Pillars

The four pillars form the cornerstone of a peak performing sales organisation. Each pillar has a different domain focus within the sales function.

Optimisation of the 20 component parts within the four pillars makes up the DNA of a Peak Performing Sales Organisation.

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Strategy & Adoption

Every company has a unique Sales DNA. This unique “sales code” is modelled on the vision of the organisation. Aligning company strategy, culture and change is fundamental to sustainable and profitable growth.

 
 
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Customer Connection

Customers are at the heart of every business. Building a differentiated customer experience is key to customer loyalty and long-term business value. 

 
 
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Sales Enablement

Sales enablement is the process of equipping and empowering salespeople to engage and win over buyers. In turn, this triggers compelling benefits.  This enables salespeople to balance time and priority to achieve quota in a scalable, predictable, and repeatable fashion.

 
 
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People Potential

People are one of the key assets an organisation possesses. They impact profits, market value, sales figures and customer loyalty.  Potential, is linked to commitment to recruit, hire, retain, and develop peak performers.