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      <image:title>Blog - The story of the “Shiny Lights”</image:title>
      <image:caption>All of our recommendations were subsequently implemented within a relative short timeframe, with as a result that data quality, utilisation and ROI improved. On top of that, the sales leaders now have a single, global view of sales results, sales forecast, and customer details. We can provide you with many, many more stories of how businesses are wasting so much money with the wrong approach when it comes to implementing and supporting their CRM system. In fact, we can write a bookshelf full of books on how not to implement a CRM system. Regardless of whether companies use Salesforce, MS Dynamics, Sugar CRM etc. the challenges are the same.</image:caption>
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      <image:title>Blog - The story of the “Shiny Lights” - Really?!</image:title>
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      <image:title>Blog - The story of the “Shiny Lights” - The story of the “Shiny Lights”</image:title>
      <image:caption>Who’s in control or out of control?</image:caption>
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    <loc>https://paradymshift.com/blog/2018/7/10/salescoaching</loc>
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      <image:title>Blog - Professional athletes rely on coaches – do salespeople? - How is your coaching game plan?</image:title>
      <image:caption>You could boost revenue by 25% and increase close rate by 70%.</image:caption>
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      <image:title>Blog - Your COVID-19 Recovery Plan - Is sales coverage fluidity the key to market dynamics? - Your COVID-19 Recovery Plan</image:title>
      <image:caption>Is Sales coverage fluidity the key to market dynamics?</image:caption>
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      <image:title>Blog - Your COVID-19 Survival Plan should include sales capability</image:title>
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      <image:title>Blog - Who moved my F%$ing Cheese! - Who moved my F%$ing Cheese!</image:title>
      <image:caption>Nothing like a pandemic to make us realise the ‘cheese’ supply is now limited or even missing entirely.</image:caption>
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      <image:title>Blog - Is adequate good enough to survive in this recessionary world? - One should question whether adequate is ever good enough.</image:title>
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      <image:title>Blog - Swiss rigidity to change, cost millions. - Swiss rigidity to change, cost millions.</image:title>
      <image:caption>We can learn some lessons here with the COVID 19 financial impacts.</image:caption>
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      <image:title>Blog - COVID 19 - Virtual Selling - the new normal - How will your team perform?</image:title>
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